We grow up surrounded by educational videos that present information through adults talking down to children. This process makes kids feel distant from both the speaker and the topic. The goal of this redesign is to create a character that kids would find cool and look up to.
Character Redesign
ie. Liverace the concert pianist > Liv the cool
older sibling
Simplicity & Clarity
ie. Minimal color palette and organic shapes
Compatibility & Versitility
ie. Easily translates to mobile and web
applications