Despite the accessibility of information on kidney cancer, important details are lost in the overload of impersonal and unapproachable medical data.

The goal of this rebrand is to create a welcome atmosphere to explain difficult topics in a series of short educational episodes to raise kidney cancer awareness.

Art Direction: Misha Zabranska, Animation: Ashley Schmid, Vector Illustration: Lisa Barber

Process: research > ideation > illustration

ie. potassium as a nutrient

Complex information > Playfully gentle shape language

ie. the filtration system

Relatable Character Design

ie. ambiguous race & facial features

A Complete Asset Library

including: foods, body parts, equipment, etc. 

Outcome:

- Over 200K views on YouTube for season 1 and over 400K views for season 2

- Successful outreach to Spanish speaking communities

- Positive feedback in focus groups of kidney cancer patients

- Most successful NKF educational campaign to date

- Shape language inspired global rebrand of NKF logo

- Currently being translated into multiple languages